Top 5 Social Apps Performance in Portugal, Q3 2024

During the third quarter of 2024, the top 5 social apps in Portugal, as analyzed on the unified platform, showed diverse performance in terms of weekly downloads, revenue, and active users. Here's a closer look at the trends:

Threads saw its weekly downloads grow significantly, starting from around 35K in early July and peaking at over 64K by late September. This rise was accompanied by a fluctuation in weekly active users, which began at approximately 425K, dipped mid-quarter, and then climbed back up to about 378K towards the end of September.

TikTok experienced a steady increase in weekly revenue, reaching around $148K in early September, before slightly declining to $132K by the end of the month. Its download numbers showed a downward trend, starting at 23K in July and dropping to around 18K by the end of the quarter. Weekly active users remained relatively stable, hovering around 1.8M throughout the quarter.

Instagram maintained consistent weekly downloads around 15K to 18K. Revenue figures fluctuated slightly, reaching a high of $21K in early September. Weekly active users for Instagram remained robust, starting at 3.8M and ending the quarter slightly higher at 3.85M.

Facebook's weekly revenue showed modest growth, peaking at about $4.2K in mid-September. Downloads varied between 13K and 16K, while active users slightly decreased from 4.3M to about 4.19M by the end of September.

Lastly, X demonstrated a steady increase in weekly revenue, reaching approximately $3.9K in early September, before closing the quarter at $3.5K. Downloads peaked at over 8K in late August, and active users saw a decline from about 717K to 643K over the quarter.

This data, sourced from Sensor Tower, provides a comprehensive overview of the shifting dynamics within the social app market in Portugal. For more detailed insights, further information is available on Sensor Tower's platform.